Retail
Innovation and competitiveness for an omnichannel marketplace
The retail sector is undergoing continuous transformation, propelled by theintegration of physical and digital sales.
On a daily basis, companies in this sector must manage increasingly complex supply-chains, ensure real-time product availability, and rapidly adapt to the needs of consumers, who are increasingly oriented toward personalized shopping experiences and across diverse channels.
The value of digitalization for retail
The adoption of advanced digital solutions is essential to optimize the entire supply chain and improve operational management. With SAP solutions, we help retail companies to: