Innovation, sustainability and confidence for the future unite the tradition of the Giro d’Italia with the technological edge of Clarex digital

The values of sport are the basis of education, for the young and beyond, because they teach in the most direct and effective way the importance of commitment, dedication and the ability to cope with difficulties. The Giro d’Italia embodies them all, through cycling, the sport that perhaps most of all represents how fundamental tenacity, effort and the will to achieve one’s goals are.

These are all values that in 2021, which we all hope will be the year of rebirth for Italy, constitute an indispensable message of restart for Italy’s future. Values that, together with Clarex, we deeply share and that, combined with our love for Italy and our desire to foster the revolution green and technology, led us to the partnership with Giro D’Italia.

A path of innovation, all the way to the finish line

The Giro d’Italia has been telling all people for more than 100 years about the importance of commitment, tenacity and sportsmanship, and the ability to achieve one’s goals. A journey in stages that is won with the right mixture of talent, skill, dedication and planning.

A lesson we can transfer to the world of digital innovation, the heart of the mission that we share with Clarex.

In order to meet the challenge of the digital transition in fact, it is necessary to follow a similar path in stages, in which each outcome is important, but the overall vision is crucial.

On the occasion of the sponsorship of the Giro d’Italia, Clarex will launch the story of the path of innovation, in which each stage of the race will correspond to a milestone of an ideal digital transformation process, to demonstrate how each company can meet its own challenge toward innovation and sustainability.

Becoming a Smart Enterprise

While the athletes will be busy winning and retaining the Pink Jersey, a parallel story will be told about a step-by-step journey of innovation, describing day by day how to plan and implement a digital transformation project to transform all kinds of businesses into a Smart Enterprise.

In particular, topics such as:

  • Driving the customer experience
  • Increasing productivity
  • Improve employee engagement
  • Transforming and making workflows more efficient

The Route began on Saturday, May 8, in conjunction with the start of the race, and you can follow it daily on Linkedin and Facebook channels and on the Clarex website .

FantaGiro Clarex has also started. Register at this link, select your team and start the race!

For information write to marketing@clarex.it.