{"id":26840,"date":"2026-08-02T12:00:03","date_gmt":"2026-08-02T10:00:03","guid":{"rendered":"https:\/\/www.regestaitalia.eu\/ai-act-what-article-50-provides-for-and-what-will-change-for-businesses-starting-august-2-2026\/"},"modified":"2026-08-03T12:51:18","modified_gmt":"2026-08-03T10:51:18","slug":"ai-act-what-article-50-provides-for-and-what-will-change-for-businesses-starting-august-2-2026","status":"publish","type":"post","link":"https:\/\/www.regestaitalia.eu\/en\/ai-act-what-article-50-provides-for-and-what-will-change-for-businesses-starting-august-2-2026\/","title":{"rendered":"AI Act: What Article 50 Provides for and What Will Change for Businesses Starting August 2, 2026"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The entry into force of Article 50 of the AI Act marks a key milestone in the process of <strong>regulating artificial intelligence in Europe.<\/strong> The regulation introduces a structured framework for transparency, establishing precise standards to <strong>make content generated or manipulated by synthetic systems recognizable and to clarify interactions between users and algorithms.<\/strong><\/p>\n<p>For companies that use or integrate AI-based solutions, understanding the scope of Article 50 allows them to accurately identify the necessary checks, <strong>distinguishing actual operational requirements from aspects that do not fall under this specific regulation.<\/strong><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>What is Section 50 of the AI Act, and to whom does it apply?<\/h2>\n<p>Article 50 of the AI Act is the section of the European regulation dedicated to information and transparency requirements regarding the use of artificial intelligence.<\/p>\n<p>The regulation identifies <strong>two distinct roles<\/strong> within the technology supply chain:<\/p>\n<ul>\n<li><strong>Providers<\/strong>: Organizations that develop, customize, or market AI systems in the European market.<\/li>\n<li><strong>Deployers<\/strong>: companies that use AI systems as part of their professional activities or operational processes.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:4 \/ 3;--awb-object-position:32% 49%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"300\" height=\"200\" alt=\"What is AI ACT?\" title=\"What is AI ACT?\" src=\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2026\/08\/cos-e-ai-act.jpg\" data-orig-src=\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2026\/08\/cos-e-ai-act-300x200.jpg\" class=\"lazyload img-responsive wp-image-26836 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2026\/08\/cos-e-ai-act-200x133.jpg 200w, https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2026\/08\/cos-e-ai-act-400x267.jpg 400w, https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2026\/08\/cos-e-ai-act-600x400.jpg 600w, https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2026\/08\/cos-e-ai-act-800x533.jpg 800w, https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2026\/08\/cos-e-ai-act.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><h2>Providers and Deployers: The Division of Responsibilities<\/h2>\n<p>The policy assigns responsibilities  <strong>depending on the organization&#8217;s role:<\/strong><\/p>\n<ul>\n<li><strong>As a provider<\/strong>, the organization must design its systems so that interactions with AI are transparent (if not already evident from the context) and ensure that the outputs (text, images, audio, video) include a technically detectable watermark.<\/li>\n<li><strong>As a Deployer<\/strong>, the company is required to report synthetic content (deepfakes), specify when text published for informational purposes is generated by AI, and provide adequate information to users when using emotion recognition or biometric categorization systems.<\/li>\n<\/ul>\n<p><strong>Timing of the Notice:<\/strong> The deployer\u2019s obligation to provide information must be fulfilled no later than the time of the user\u2019s or recipient\u2019s first interaction with or exposure to the AI system.<\/p>\n<h2>5-Point Operational Checklist for Businesses<\/h2>\n<p>Compliance with Article 50 requires <strong>an analysis of specific touchpoints<\/strong> where AI interacts with people or generates content.<\/p>\n<p>The verification process can be broken down into<strong> five steps:<\/strong><\/p>\n<ol>\n<li><strong>Mapping<\/strong> <strong>Direct Interactions<\/strong>: Identify use cases in which AI interacts directly with individuals or generates content intended for external audiences, clearly distinguishing between the roles of provider and deployer.<\/li>\n<li><strong>Virtual Assistants and Chatbots<\/strong>: Ensure that conversational interfaces or support services explicitly inform users that they are interacting with an automated system.<\/li>\n<li><strong>Communication and External Channels<\/strong>: Provide a separate disclosure statement for images, audio, video, or text created using generative AI tools and intended for public consumption.<\/li>\n<li><strong>Relations with AI software providers<\/strong>: Request formal confirmation from technology solution providers regarding the compliance of their modules with the technical marking requirements set forth in Article 50.<\/li>\n<li>Biometric or behavioral systems: If such systems are in use within the organization (for example, at access points or in security), verify that the relevant prior notice is in place and that the systems comply with the applicable regulatory framework (including the GDPR).<\/li>\n<\/ol>\n<h2>Official Documents of the European Commission<\/h2>\n<p>To facilitate technical understanding and the application of the standards,<strong>  The European authorities have released two official documents:<\/strong><\/p>\n<ul>\n<li><strong>The Code of Practice on Transparency of AI-Generated Content\u00b9<\/strong>: a code of conduct published in June 2026 that outlines best practices for managing labeling and transparency.<\/li>\n<li><strong>The European Commission\u2019s Guidelines on Article 50\u00b2<\/strong>: official guidelines issued in July 2026 that clarify the scope, exceptions, and examples of application for providers and deployers.<\/li>\n<\/ul>\n<h2>Clarification on Timelines: The Scope of the Digital Omnibus<\/h2>\n<p>With regard to the implementation schedule, it is important to clarify the scope of<strong> the postponement to December 2, 2026<\/strong>, introduced by the Digital Omnibus.<\/p>\n<p>The measure has a limited and well-defined scope:<\/p>\n<ul>\n<li>applies exclusively to<strong>the technical requirement for output marking;<\/strong><\/li>\n<li>This applies <strong>only to providers<\/strong> of generative systems that were already on the market <strong>before August 2, 2026.<\/strong><\/li>\n<\/ul>\n<p>All other obligations under Article 50 applicable to deployers\u2014including notices to users of virtual assistants and the labeling of synthetic content\u2014will take effect on August 2, 2026.<\/p>\n<h2>The Integration of AI into Business Processes<\/h2>\n<p>The introduction to Article 50 sets out clear guidelines for the adoption of artificial intelligence in organizations. Understanding the regulatory framework <strong>enables companies to move forward with their digital transformation initiatives with greater operational certainty<\/strong>, while integrating transparency requirements into standard business practices. <\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:2vh;margin-bottom:2vh;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;\"><p style=\"text-align: center;\"><strong>At Regesta<\/strong>, <strong>we support companies in integrating Artificial Intelligence into their business processes<\/strong>, developing technology projects designed to maximize operational efficiency and ensure full compliance with industry standards.<\/p>\n<p style=\"text-align: center;\">Would you like to learn how <strong>to<\/strong> implement <strong>AI in your company effectively and securely?<\/strong><\/p>\n<p style=\"text-align: center;\">Contact us and<strong> tell us what you need<\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/calendar.google.com\/calendar\/u\/0\/appointments\/schedules\/AcZssZ0YSL2HD3QZihmu31bSK-wpZyxQuLRtdSu0I6KHlY8PDs67FTS6APaulVswZXTz5jymb8LljHAt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">BOOK A CALL<\/span><\/a><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;\"><p style=\"text-align: left;\">\u00b9 Source: <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/code-practice-ai-generated-content\" target=\"_blank\" rel=\"noopener\">Code of Practice on Transparency of AI-Generated Content<\/a><br \/>\n\u00b2 Source: <a href=\"https:\/\/digital-strategy.ec.europa.eu\/it\/library\/guidelines-transparency-obligations-providers-and-deployers-ai-systems\" target=\"_blank\" rel=\"noopener\">European Commission Guidelines on Article 50<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":26834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-26840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-ai","category-events-and-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Act, Article 50: Transparency Requirements for Companies<\/title>\n<meta name=\"description\" content=\"As of August 2, 2026, the requirements of Article 50 of the AI Act are in effect. 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