{"id":22595,"date":"2020-09-23T12:20:07","date_gmt":"2020-09-23T10:20:07","guid":{"rendered":"https:\/\/www.regestaitalia.eu\/data-driven-approach-the-importance-of-data-in-business-decisions\/"},"modified":"2025-06-03T15:33:39","modified_gmt":"2025-06-03T13:33:39","slug":"data-driven-approach-the-importance-of-data-in-business-decisions","status":"publish","type":"post","link":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/","title":{"rendered":"Data Driven approach: the importance of data in business decisions"},"content":{"rendered":"

We hear more and more about <\/span>Data Driven<\/b><\/span>, but what exactly is it all about? In recent years, data has gained global market attention, to the point of being recognized as a  <\/span>the world’s most precious resource<\/strong>. More than oil and commodities (The Economist, <\/span>May 6, 2017<\/a>). For the past few years, the consolidation of concepts such as Big Data have led to a radical change in business strategies. One of the most important revolutions is undoubtedly the Data Driven approach, or Data Driven Approach. This is a new strategy in which, using the data available to the company and  <\/span>the appropriate analysis tools<\/span>, it is possible to use the information to <\/span>make strategic decisions<\/strong>, based precisely on objective data, eliminating the elements of indeterminacy characteristic of traditional decision-making processes.<\/span><\/p>\n

Data driven: meaning of the term<\/span><\/h3>\n

In its simplest definition <\/span>Data Driven<\/b><\/span> means that progress in an activity is entirely constrained by data, rather than by intuition or personal experience. The fields of application are many, but of particular interest is the  <\/span>Data Driven Marketing<\/b><\/span>, a form of digital marketing strongly based on data analysis, for example through the use of techniques such as<\/span>A\/B testing<\/span>.<\/span><\/p>\n

An even more radical approach is also developing around the concept of Data Driven, which has led to the emergence of <\/span>Data Driven Companies<\/strong>, companies in which the entire management process relies on data and its analytical use.<\/span><\/p>\n

Embracing the <\/span>Data Driven Approach<\/span>, or setting out to become a Data Driven company means applying a major paradigm shift, which brings with it some important benefits.<\/span><\/p>\n

The benefits of the data-driven approach<\/span><\/h3>\n

The first and most important advantage is undoubtedly in eliminating subjective elements from the decision-making process. In fact, in this case it is the data that drives it,  <\/span>eliminating any form of bias<\/strong> personal bias and nullifying the risk of making rash decisions, or <\/span>based on a sense of urgency or the personal perception<\/span> of stakeholders.<\/span><\/p>\n

The second advantage concerns the <\/span>ease of supporting decisions<\/strong>: since these are data-driven, it is much easier to make them clear and understandable to all actors in the decision-making process.<\/span><\/p>\n

Finally, once the<\/span>Data Driven approach<\/b><\/span> is consolidated, according to <\/span>a study<\/a> from Harvard Business School it also makes it easier to identify future trends, to prevent problems and make decisions more proactively.<\/span><\/p>\n

In order to apply the Data Driven approach systematically and effectively, however, it is necessary to have <\/span>excellent data analysis and management tools<\/strong>. A <\/span>Next-generation ERP<\/a> and the integration of intelligent solutions for <\/span>user management<\/a> can facilitate the collection and subsequent analysis of internal data while facilitating production and management processes.<\/span><\/p>\n<\/div><\/div><\/div>

The Data Driven Approach in the Marketplace<\/span><\/h3>\n

More and more companies, particularly abroad, are converting into <\/span>data-driven companies<\/b><\/span>, with an immediate positive impact on processes.<\/span><\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

An interesting article<\/a> from 2018 recounts the experience, for example, of <\/span>General Electrics<\/span>, a pioneer of the data-driven approach. In this Sergey Patsko, Engagement Leader explains how managers of data-driven companies, among other things \u201cChallenge the traditional, often empirical approaches that exist within their organizations.\u201d <\/span><\/p>\n

Much more pragmatic, and much earlier the experience of <\/span>UPS<\/span>, which <\/span>by equipping its fleet with sensors<\/a> and monitoring delivery parameters, creates optimized routes for each courier.<\/span><\/p>\n

Data driven decision making: an important trend in business development<\/span><\/h3>\n

Also according to the above Harvard Business School study, referring to the U.S. market, <\/span>more than half of people<\/span> rely on intuition when it comes to making decisions, even in a business context, even in the face of information demonstrating the potential risks of such decisions.<\/span><\/p>\n

However, <\/span>companies that rely on data<\/b><\/span>, achieve significant improvements with a frequency <\/span>three times more<\/strong> than traditional decision making.<\/span><\/p>\n

Do you want your company to be Data driven? Contact us to receive your free assessment<\/a>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-22595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-analytics-en"],"yoast_head":"\nRegesta LAB - Data Driven approach: the importance of data in business decisions<\/title>\n<meta name=\"description\" content=\"A Data Driven approach can positively impact business results. Here's why data plays a critical role\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Driven approach: the importance of data in business decisions\" \/>\n<meta property=\"og:description\" content=\"A Data Driven approach can positively impact business results. Here's why data plays a critical role\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"Regesta Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-23T10:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T13:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/regestaLab_20-09_ped_dataDriven_v2B.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/regestaLab_20-09_ped_dataDriven_v2B.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/person\/b2adaa1f97afe72b72049c658948c02b\"},\"headline\":\"Data Driven approach: the importance of data in business decisions\",\"datePublished\":\"2020-09-23T10:20:07+00:00\",\"dateModified\":\"2025-06-03T13:33:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/\"},\"wordCount\":1552,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/approccio-data-Driven-scaled-1.jpg\",\"articleSection\":[\"Advanced Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/\",\"url\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/\",\"name\":\"Regesta LAB - Data Driven approach: the importance of data in business decisions\",\"isPartOf\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/approccio-data-Driven-scaled-1.jpg\",\"datePublished\":\"2020-09-23T10:20:07+00:00\",\"dateModified\":\"2025-06-03T13:33:39+00:00\",\"description\":\"A Data Driven approach can positively impact business results. Here's why data plays a critical role\",\"breadcrumb\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#primaryimage\",\"url\":\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/approccio-data-Driven-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/approccio-data-Driven-scaled-1.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.regestaitalia.eu\/en\/home-regesta-group\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Driven approach: the importance of data in business decisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#website\",\"url\":\"https:\/\/www.regestaitalia.eu\/en\/\",\"name\":\"Regesta Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.regestaitalia.eu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#organization\",\"name\":\"Regesta Group\",\"url\":\"https:\/\/www.regestaitalia.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2025\/04\/logo-per-yoast-100.jpg\",\"contentUrl\":\"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2025\/04\/logo-per-yoast-100.jpg\",\"width\":697,\"height\":697,\"caption\":\"Regesta Group\"},\"image\":{\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/person\/b2adaa1f97afe72b72049c658948c02b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cf4c27079a7ac863ff756baa403d32555186c1fdeaf53d13bd7cdde0966e8465?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cf4c27079a7ac863ff756baa403d32555186c1fdeaf53d13bd7cdde0966e8465?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/regestaitalia.it\"],\"url\":\"https:\/\/www.regestaitalia.eu\/en\/author\/info_wrdz53pm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Regesta LAB - Data Driven approach: the importance of data in business decisions","description":"A Data Driven approach can positively impact business results. Here's why data plays a critical role","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/","og_locale":"en_US","og_type":"article","og_title":"Data Driven approach: the importance of data in business decisions","og_description":"A Data Driven approach can positively impact business results. Here's why data plays a critical role","og_url":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/","og_site_name":"Regesta Group","article_published_time":"2020-09-23T10:20:07+00:00","article_modified_time":"2025-06-03T13:33:39+00:00","og_image":[{"url":"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/regestaLab_20-09_ped_dataDriven_v2B.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/regestaLab_20-09_ped_dataDriven_v2B.jpg","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#article","isPartOf":{"@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/"},"author":{"name":"admin","@id":"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/person\/b2adaa1f97afe72b72049c658948c02b"},"headline":"Data Driven approach: the importance of data in business decisions","datePublished":"2020-09-23T10:20:07+00:00","dateModified":"2025-06-03T13:33:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/"},"wordCount":1552,"commentCount":0,"publisher":{"@id":"https:\/\/www.regestaitalia.eu\/en\/#organization"},"image":{"@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/approccio-data-Driven-scaled-1.jpg","articleSection":["Advanced Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/","url":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/","name":"Regesta LAB - Data Driven approach: the importance of data in business decisions","isPartOf":{"@id":"https:\/\/www.regestaitalia.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#primaryimage"},"image":{"@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/approccio-data-Driven-scaled-1.jpg","datePublished":"2020-09-23T10:20:07+00:00","dateModified":"2025-06-03T13:33:39+00:00","description":"A Data Driven approach can positively impact business results. Here's why data plays a critical role","breadcrumb":{"@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#primaryimage","url":"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/approccio-data-Driven-scaled-1.jpg","contentUrl":"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2020\/09\/approccio-data-Driven-scaled-1.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.regestaitalia.eu\/en\/data-driven-approach-the-importance-of-data-in-business-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.regestaitalia.eu\/en\/home-regesta-group\/"},{"@type":"ListItem","position":2,"name":"Data Driven approach: the importance of data in business decisions"}]},{"@type":"WebSite","@id":"https:\/\/www.regestaitalia.eu\/en\/#website","url":"https:\/\/www.regestaitalia.eu\/en\/","name":"Regesta Group","description":"","publisher":{"@id":"https:\/\/www.regestaitalia.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.regestaitalia.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.regestaitalia.eu\/en\/#organization","name":"Regesta Group","url":"https:\/\/www.regestaitalia.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2025\/04\/logo-per-yoast-100.jpg","contentUrl":"https:\/\/www.regestaitalia.eu\/wp-content\/uploads\/2025\/04\/logo-per-yoast-100.jpg","width":697,"height":697,"caption":"Regesta Group"},"image":{"@id":"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/person\/b2adaa1f97afe72b72049c658948c02b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.regestaitalia.eu\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cf4c27079a7ac863ff756baa403d32555186c1fdeaf53d13bd7cdde0966e8465?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf4c27079a7ac863ff756baa403d32555186c1fdeaf53d13bd7cdde0966e8465?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/regestaitalia.it"],"url":"https:\/\/www.regestaitalia.eu\/en\/author\/info_wrdz53pm\/"}]}},"_links":{"self":[{"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/posts\/22595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/comments?post=22595"}],"version-history":[{"count":1,"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/posts\/22595\/revisions"}],"predecessor-version":[{"id":22599,"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/posts\/22595\/revisions\/22599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/media\/21000"}],"wp:attachment":[{"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/media?parent=22595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/categories?post=22595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regestaitalia.eu\/en\/wp-json\/wp\/v2\/tags?post=22595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}