{"id":22531,"date":"2021-01-29T15:49:19","date_gmt":"2021-01-29T14:49:19","guid":{"rendered":"https:\/\/www.regestaitalia.eu\/the-advanced-predictive-analytics-systems\/"},"modified":"2025-06-03T15:33:24","modified_gmt":"2025-06-03T13:33:24","slug":"the-advanced-predictive-analytics-systems","status":"publish","type":"post","link":"https:\/\/www.regestaitalia.eu\/en\/the-advanced-predictive-analytics-systems\/","title":{"rendered":"The advanced &amp; predictive analytics systems"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>On Tuesday, January 26, the meeting \u201c<strong>The systems of advanced &amp; predictive analytics<\/strong>\u201d was held, the second event of the webinar series dedicated to controlling strategies, born from a collaboration between <strong><a href=\"https:\/\/www.linkedin.com\/in\/nicolasegnali\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nicola Segnali<\/a> of <a href=\"https:\/\/www.regestaitalia.eu\/en\/the-group\/regesta-lab\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regesta Lab<\/a><\/strong> and <strong><a href=\"https:\/\/www.linkedin.com\/in\/pietro-chiarentin-37b597105\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pietro Chiarentin<\/a> of <a href=\"https:\/\/www.dgmco.it\/it\" target=\"_blank\" rel=\"noopener noreferrer\">DGM Consulting.<\/a><\/strong><\/p>\n<p>The main topic of the webinar was the analysis of the <strong>potential related to the use of advanced &amp; predictive analytics<\/strong> within the activities that focus their attention more on the predictive moment: on the one hand, with budgeting and forecasting processes and, on the other hand, with operational planning.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>Regarding the redefinition of business strategies, predictive analysis techniques make it possible to intervene in three aspects of the forecasting process:<\/p>\n<ul>\n<li>the <strong>tools<\/strong> (introducing mathematical and statistical algorithms)<\/li>\n<li>the <strong>elements<\/strong> (focusing on the determinants of outcome)<\/li>\n<li>the <strong>objects of the forecast<\/strong> (applying the models on the most significant degree of detail)<\/li>\n<\/ul>\n<p>New forms of competitive advantage can also be generated with respect to processes characterizing <em>operations<\/em> and, specifically, inventory optimization. Thanks to advanced analytics, it <strong>is possible to capture the heterogeneity of observations<\/strong> as a whole and develop different management logics that take this specificity into account.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>Predictive analytics can also be used to redefine companies&#8217; sales and marketing strategies by acting on two different key moments of the customer journey:<\/p>\n<ul>\n<li>the <strong>Next Best Action<\/strong>, a predictive analytics model used to identify which offer to propose to each customer based on the information at hand<\/li>\n<li><strong>Churn<\/strong> Analysis, which is a predictive analysis model aimed at defining the churn rate (called churn rate) of customers for the purpose of preventing and decreasing the risk of defining them<\/li>\n<\/ul>\n<p>In the former case, it will then be possible to design <strong>marketing campaigns<\/strong> by building clusters of customers with similar behaviors, offer products that are usually purchased together, and <strong>awaken customers who<\/strong> are potentially interested in our products but are dormant.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>In terms of the benefits given by <em>Churn Analysis<\/em>, three main points can be identified: <strong>automated monitoring of customer behaviors<\/strong>, the <strong>avoidance of abandonment<\/strong> by identifying which of the customers are abandoning our business to go on to create consequent targeted marketing campaigns, and, finally, the<strong>increase of business techniques of<\/strong> customer<strong> <em>retention<\/em><\/strong>, thus trying to create lasting ties with already acquired customers.<\/p>\n<p>By combining data obtained through the main predictive analytics techniques with real data, it is then possible to obtain new forms of competitive advantage in various <em>operations<\/em> areas:<\/p>\n<ul>\n<li>Inventory <strong>Management<\/strong>, for inventory optimization<\/li>\n<li><strong>Reducing the risk of<\/strong> product <strong>obsolescence<\/strong> <\/li>\n<li><strong>Predictive maintenance<\/strong><\/li>\n<\/ul>\n<p>The renewal of decision-making processes must be understood from an integrated perspective, involving areas from strategic planning to operational planning. Doing so can equip the company with a more efficient <em>supply chain<\/em>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: center;\"><strong>SAVE THE DATE:<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>The next webinar is already on the calendar<\/strong><\/p>\n<p style=\"text-align: center;\">Integrated reporting systems<\/p>\n<p style=\"text-align: center;\">March 2, 2021 | 12 noon &#8211; 1 p.m.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/zoom.us\/webinar\/register\/1016044997616\/WN_Sfx9YuT8QIKEYRF34sn6Yw\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">JOIN NOW.<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The meeting \u201cAdvanced &amp; predictive analytics systems\u201d was held, the second event in the webinar series dedicated to controlling strategies, a collaboration between Nicola Segnali of Regesta Lab and Pietro Chiarentin of DGM Consulting.<\/p>\n","protected":false},"author":1,"featured_media":21091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[],"class_list":["post-22531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-and-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The advanced &amp; 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